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Help users to - Find British Sign Language content

The British Sign Language (BSL) icon helps BSL users recognise that information is available in BSL.

Two hands signing translation in British Sign Language, with the letters BSL beside
Two hands signing translation in British Sign Language

You can use it:

  • to signpost to BSL content or services
  • next to content about a BSL service
  • in video thumbnails

Do not use the icon on its own without content to explain what it is.

Do not use "BSL" in written content without spelling out the abbreviation. For example, in a video description, explain "Includes British Sign Language (BSL) translation".

Download the icons

Download a zip folder containing the icons in SVG and PNG format.

Download BSL icons (2.13MB)

Feed back your findings

We have tested the icon with BSL users but we need more information about:

  • how non-BSL users react to the icon as part of their user journey
  • where BSL users expect to find the BSL icon as part of their user journey
  • if the BSL icon is appropriate for signposting to both BSL translation and interpretation services (like BSL video relay services)

Help us improve this guidance

Share insights or feedback and take part in the discussion. We use GitHub as a collaboration space. All the information on it is open to the public.

Feed back or share insights on GitHub

Read more about how to feed back or share insights.

If you have any questions, get in touch with the service manual team.

Updated: September 2025